I am a writer who helps brands find and articulate their voice – the thing that makes them, them.

Based in Hawke’s Bay, with a decade of experience, I work creatively and strategically to breathe life into new brands, tired brands and brands in need of some love. I am known for my ability to understand. I get right to the soul of each brand, then I write the words that showcase it to the world.

I write copy that makes you feel things. Copy that makes people believe.