I am a writer and strategist who helps brands find and articulate their voice – the thing that makes them, them.

Based in Hawke’s Bay, with a decade of experience, I work creatively and perceptively to breathe life into new brands, tired brands and brands in need of some love. I am known for my ability to understand. I get right to the soul of each brand, then write the words that showcase it to the world.

I write words that make you feel things. Copy that makes people believe.